Facebook’s “Like” button may not seem like something you really have to think about and commit yourself to before utilizing, but that’s not always the case. The US Food and Drug Administration wants companies to think twice before throwing the might of their social network behind any statement, even a simple thumbs up.
Poly-MVAAMARC Enterprises, a supplement maker, advertises the benefits of its product — a drug called Poly-MVA — through using supposed customer claims about it. The item isn’t approved by the FDA, so the company most likely thought this method was a clever way to advertise the product without having to present any sort of actual evidence as to its claims. This didn’t please the FDA, which sent a warning letter to AMARC, stating that since Poly-MVA isn’t FDA-approved, the customer testimonials essentially falsify the product as approved.
In the FDA’s warning, it mentions one of these customer testimonials posted on Facebook, but notes that the company Liked it. Interestingly, the FDA implied that AMARC endorsed the claim by Liking it, which is grounds for a warning.
AMARC’s warning seems to be the only instance in which the FDA included a Facebook Like in a warning, as well as specifically citing a Like as part of a problem.
Poly-MVAAMARC Enterprises, a supplement maker, advertises the benefits of its product — a drug called Poly-MVA — through using supposed customer claims about it. The item isn’t approved by the FDA, so the company most likely thought this method was a clever way to advertise the product without having to present any sort of actual evidence as to its claims. This didn’t please the FDA, which sent a warning letter to AMARC, stating that since Poly-MVA isn’t FDA-approved, the customer testimonials essentially falsify the product as approved.
In the FDA’s warning, it mentions one of these customer testimonials posted on Facebook, but notes that the company Liked it. Interestingly, the FDA implied that AMARC endorsed the claim by Liking it, which is grounds for a warning.
AMARC’s warning seems to be the only instance in which the FDA included a Facebook Like in a warning, as well as specifically citing a Like as part of a problem.
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